The process behind the design of Into The Wild’s brand logo was as experiential and as passionate as the brand itself. The team from Krayd had detailed discussions with the team from Into The Wild and actually traveled close to Mother Nature for inspiration. There were many sessions of remembering memories from childhood and putting them on paper with all our feelings in the sketch. The imagery that we went with in the end can best be described as elements of human beings and animals coming together to form a tree, thereby combining all elements of nature into one cohesive living being. Each animal used as a part of the logo represents an endangered species that needs our saving, showcasing the element of conservation and preservation.