Openout

Branding & Marketing

client :
Openout

category :
BRANDING

Krayd started the brand ideation from the two main elements of the product – Open and Out, and that’s where the entire brand has evolved from. In detailed discussions with the Open Out team, Krayd understood their vision of showcasing the actions of creating and attending meet-ups as two separate components that come together to create the entire Open Out ecosystem. Taking inspiration from the brief, the logo evolved as a set of curved arrows in different colors and directions to show the clear differences between creating and attending events, but both arrows emerge from each other, showcasing that the synergy of people coming together is the premise and the aim of the company.